YouTube Funnel Files

Writing about how to turn YouTube into a lead generation machine

Recent Newsletters

The First 4 Videos Every B2B Channel Should Post

Oct 23, 2026

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2 min read

The First 4 Videos Every B2B Channel Should Post

Here's the exact order we launch a B2B channel in, and the rule that tells you when to throw the whole plan out.

Braden Ricchini
Braden Ricchini
The Psychology Behind Boring YouTube Channels

Oct 21, 2026

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2 min read

The Psychology Behind Boring YouTube Channels

Boring isn't a topic problem, it's an exchange problem, and you fix it by changing the vehicle instead of the subject.

Braden Ricchini
Braden Ricchini
Getting More Views Is Hurting Your Business

Oct 19, 2026

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2 min read

Getting More Views Is Hurting Your Business

The biggest misconception in B2B YouTube right now, and the one number that exposes it.

Braden Ricchini
Braden Ricchini
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