YouTube Funnel Files

Writing about how to turn YouTube into a lead generation machine

Recent Newsletters

Why Your Retention Sucks

Apr 13, 2026

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4 min read

Why Your Retention Sucks

The YouTube retention hack that nobody talks about in B2B content.

Braden Ricchini
Braden Ricchini
Stop Tracking Booked Calls

Apr 9, 2026

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4 min read

Stop Tracking Booked Calls

Some people only look at YouTube as a lead generation channel and this newsletter explains why that's completely backwards.

Braden Ricchini
Braden Ricchini
Your YouTube Strategy Is Wrong

Apr 6, 2026

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4 min read

Your YouTube Strategy Is Wrong

Why your YouTube strategy is wrong and how to fix it.

Braden Ricchini
Braden Ricchini
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