YouTube Funnel Files

Writing about how to turn YouTube into a lead generation machine

Recent Newsletters

The New Era of YouTube (for B2B Businesses)

Jul 13, 2026

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2 min read

The New Era of YouTube (for B2B Businesses)

The algorithm changed. Here's the 3-step system to take advantage as a B2B business.

Braden Ricchini
Braden Ricchini
In-House Teams vs YouTube Agencies

Jul 10, 2026

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2 min read

In-House Teams vs YouTube Agencies

The math on an in-house content team, and when it actually makes sense.

Braden Ricchini
Braden Ricchini
"Views Don't Matter" 🤡

Jul 8, 2026

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2 min read

"Views Don't Matter" 🤡

Here we will talk about why the common advice of "Views don't matter" is destroying your channel

Braden Ricchini
Braden Ricchini
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