Hey, it's Braden 👋

Alex Hormozi has a YouTube intro framework called PPP.

We used it on a video, got 20,000 views, and booked 15 calls in 30 days.

But we didn't just copy it.

We actually added a 4th pillar that I think made all the difference.

So in this read, I wanna cover:

And if you want to see the video breakdown, check it out here»

Rewrite your next video intro using this exact order.

Start with proof: one specific, relevant credibility statement woven naturally into the first few lines.

Not "I'm the founder of XYZ and I've worked with 100 clients."

More like "This year alone I've booked over 2,000 calls from cold email”"

Then your promise: tell them exactly what they're walking away with.

"By the end of this video you'll know exactly how to do X."

Then your plan: list out what you're covering.

Three to five things keeps them watching for the part they care about most.

Most YouTube intros bleed viewers in the first 30 seconds.

Not because the content is bad. Because the intro gives people no reason to believe you, no reason to keep watching, and no clear idea of what they're actually going to get.

Hormozi's PPP framework fixes that.

And when we used it on a single video, we got 20,000 views that led to 15 calls booked in a single month

Here's exactly how.

The first thing your intro needs to do is establish that you're the right person to be teaching this.

But here's where most people mess it up.

They open with something like "Hey, I'm the founder of XYZ, I've worked with 100 clients across 12 industries, and today I'm going to teach you..."

That approach is too chunky.

It feels like a resume.

And it's usually full of credentials that have nothing to do with what the video is actually about.

The right way to do it is to weave the proof directly into the script and only use the credibility that's actually relevant to the video topic.

For this cold email video, we scripted the first lines as:

"This year alone I've booked over 2,000 calls from cold email. But people still don't believe me when I say it's the best way to generate leads."

Ten seconds in and you already know he's done it at scale. That's it.

Once they know you're legit, their next question is "what do I actually get out of watching this?"

The promise answers that.

And it doesn't have to be complicated.

It just has to be specific and actually held true by the end of the video.

For this video it was simple “By the end, you'll know exactly whether cold email works or whether I just burned my money for nothing”

Then, the whole video builds toward that answer and the promise is what keeps them watching to find out.

Don't overthink it.

"By the end of this video you'll know exactly how to do X" is enough most of the time.

This is the step most people skip because it feels like giving too much away upfront.

It's actually the opposite.

When you list out what you're covering, viewers find the one thing they care most about and mentally commit to watching until you get there.

It creates multiple reasons to keep watching instead of just one.

But keep it brief.

In our case it was “I’m going to show you everything from X, Y, to Z” to lean into the behind-the-scenes approach.

Here's the one we added that I think made the real difference.

After the proof, promise, and plan we teased the end result of the video right there in the intro.

Mr. Beast does this in every single video.

If he's spending 24 hours in Disney World, the first thing you see is the most insane moment from the entire video.

Then he pulls back and you watch the whole thing to see how he got there.

That open loop is what carries retention from minute one all the way to the end.

We applied the same principle to Aaron's cold email video.

Right in the intro, we cut to a suspenseful clip of replies coming in before pulling back to show the full process.

Viewers were immediately asking "wait, did this actually work?" and had to keep watching to find out.

Now, this isn't going to apply to every B2B video you make.

But when you can pull it off, it works extremely well.

→ [Book a free strategy call here» and we'll map out your content system]

→ [See how we've applied this to book 15 calls in a single month here»]

→ [Access our FREE YouTube Scriptwriting Guide here»]

Talk soon,
Braden