What’s up, it's Braden (again).

And today, I wanna break down how we got 23,000 views on a video with a channel that had 600 subscribers at the time (this almost doubled the channel).

Here’s what’s inside:

And if you want us to plan something like this for your channel, [book a call here →]

Find the top 10 creators in your space.

Analyze what type of videos they’re doing.

Brainstorm (with the help of AI) around ideas that they’re not executing that you could pull off.

This can be anything from challenge-based videos to full courses to tutorials, etc.

It just depends on your niche

Then, create videos to fill those gaps.

This is how you find your competitive edge and it’s one of the best ways to stand out in a saturated market on YouTube

The reason this video worked was because of the concept and the fact noone else in the space is doing it.

The video was a challenge-based format — "I Tried Sending 50,000 Cold Emails (Raw Results)."

Instead of sitting down and explaining how cold email works, Aaron actually did it live on camera over a week.

Set up the infrastructure on screen, launched the campaign, and then came back multiple times throughout the week with real-time updates on what was happening.

It sounds simple.

But in a niche where everyone is teaching the same thing the same way, doing it live and documenting the whole thing in real time was genuinely different.

And different is exactly what the algorithm rewards.

In simple terms, if you can make a 1 of 1 video, that’s when you set yourself up for success.

The reason is that YouTube is a zero-sum game.

Meaning the person with the best videos gets all the views.

So if you position yourself in a way where you’re not even competing with the same people in your niche, you’ll easily attract people to your channel.

Here's where most people would have gotten stuck.

A video like this sounds complicated to execute.

You're filming a main recording, launching a live campaign, coming back for multiple updates, and trying to make it all feel cohesive.

Without a clear plan it becomes overwhelming and overwhelmed creators don't record.

So we broke it down into the simplest possible framework.

First, a checklist for the main recording.

Every section that needed to be covered, in order, so Aaron always knew exactly where he was in the video and what came next.

No guessing, no rambling, no dead air trying to figure out what to do.

Second, scripted transitions.

Every time the video moved from one section to the next, we wrote the exact words he'd say to bridge them.

This kept the video feeling structured and intentional even though parts of it were being filmed days apart.

Third, a formula for the updates.

Each update followed the same simple structure and we told Aaron to block 10 minutes two to three times a week and just follow the formula.

No prep, no overthinking, just documenting what was already happening.

The main recording ran about 1-1.5 hrs which is a bit longer than a typical video but not by much

The updates were three to four separate clips, each around 10 minutes.

So in total, maybe 30 minutes of additional recording time spread across a week.

That's it.

1.5-2 hours of recording time across seven days for a video that hit 23,000 views and booked 15 calls in a single month.

Most people hear "challenge-based video" and imagine some complicated production.

The reality is it's just a checklist, some scripted transitions, and a simple formula for updates.

The concept does the heavy lifting while the planning just makes sure you can actually execute it.

And when it gets you 23,000 views, it's worth it every time.

→ [Book a call here» if you want us to build you a YouTube channel that books 15+ calls/month]

→ [Watch how to book 15 calls per month from YouTube in this video»]

→ [Access a 50+ page guide on how to find YouTube ideas that actually generate leads here»]

Talk soon,
Braden