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Braden Ricchini
Braden Ricchini
The Psychology Behind Boring YouTube Channels

Oct 21, 2026

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2 min read

The Psychology Behind Boring YouTube Channels

Boring isn't a topic problem, it's an exchange problem, and you fix it by changing the vehicle instead of the subject.

Braden Ricchini
Braden Ricchini
Getting More Views Is Hurting Your Business

Oct 19, 2026

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2 min read

Getting More Views Is Hurting Your Business

The biggest misconception in B2B YouTube right now, and the one number that exposes it.

Braden Ricchini
Braden Ricchini
The Art of Winning on YouTube

Sep 30, 2026

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1 min read

The Art of Winning on YouTube

I broke down how the best business creators on YouTube are actually winning in 2026, and what B2B businesses should be stealing from them.

Braden Ricchini
Braden Ricchini
The One Move Behind $36k A Month From YouTube

Sep 28, 2026

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2 min read

The One Move Behind $36k A Month From YouTube

The biggest lever behind a $36k month wasn't a new idea, it was running an old winner back on purpose.

Braden Ricchini
Braden Ricchini
Should You Promote Your YouTube On Other Platforms?

Sep 25, 2026

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2 min read

Should You Promote Your YouTube On Other Platforms?

Pushing your other audiences to YouTube helps, but only when they actually want the content, and here's the test.

Braden Ricchini
Braden Ricchini
If You Don't Understand Funnels, You Don't Understand YouTube

Sep 23, 2026

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1 min read

If You Don't Understand Funnels, You Don't Understand YouTube

I broke down the three funnels we're seeing work on the backend of B2B YouTube channels in 2026.

Braden Ricchini
Braden Ricchini
We Booked 10 Calls In A Week With 100 Subscribers

Sep 21, 2026

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2 min read

We Booked 10 Calls In A Week With 100 Subscribers

A B2B video did 150,000 views and booked 10 calls in a week, and it exposed exactly what we had built wrong on the backend.

Braden Ricchini
Braden Ricchini
How To Sign $10k/Month Retainers From YouTube

Sep 18, 2026

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2 min read

How To Sign $10k/Month Retainers From YouTube

Our client just signed a $10,000/month retainer off a channel with under 3,000 subscribers, and the reason has nothing to do with reach.

Braden Ricchini
Braden Ricchini
I Spent 30 Days Studying $1M/Month YouTube Channels

Sep 17, 2026

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1 min read

I Spent 30 Days Studying $1M/Month YouTube Channels

I studied the best B2B channels on YouTube for a month, and one strategy showed up in almost every single one.

Braden Ricchini
Braden Ricchini
Free YouTube Community for Business Owners

Sep 16, 2026

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1 min read

Free YouTube Community for Business Owners

I'm thinking about opening a free YouTube community for business owners, and I want to know if you'd actually use it before I build it.

Braden Ricchini
Braden Ricchini
"I Have 40 Team Members, I'm Not Getting On Camera"

Sep 14, 2026

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2 min read

"I Have 40 Team Members, I'm Not Getting On Camera"

Here's how to get on camera without doing any of the work.

Braden Ricchini
Braden Ricchini
Short Form Will Never Get You Past $1M

Sep 11, 2026

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2 min read

Short Form Will Never Get You Past $1M

Chopping your podcast into clips will never scale a B2B business, and here's the three reasons why.

Braden Ricchini
Braden Ricchini
Speedrunning a $100,000 B2B YouTube Channel With Claude AI

Sep 9, 2026

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1 min read

Speedrunning a $100,000 B2B YouTube Channel With Claude AI

Here's what it actually takes to stand up a $100k channel, start to finish.

Braden Ricchini
Braden Ricchini
10,000 Views Can Be a Banger

Sep 7, 2026

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3 min read

10,000 Views Can Be a Banger

A banger is what percentage of your total addressable market you captured.

Braden Ricchini
Braden Ricchini
This Video Did 100x Its Channel Average

Sep 4, 2026

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2 min read

This Video Did 100x Its Channel Average

A full teardown of the title and thumbnail behind a video that outperformed its channel average by 100x.

Braden Ricchini
Braden Ricchini
Jeremy Haynes' $1M/Month YouTube Channel

Sep 3, 2026

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2 min read

Jeremy Haynes' $1M/Month YouTube Channel

If there is one channel to take notes from as a b2b business owner right now, it is in fact Jeremy Haynes

Braden Ricchini
Braden Ricchini
Raw Editing Is Not Back

Sep 2, 2026

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2 min read

Raw Editing Is Not Back

Everyone says raw, low-production content is winning. It's not, unless you already have the brand to carry it.

Braden Ricchini
Braden Ricchini
How 10 Million-Dollar Agencies Actually Use YouTube

Sep 1, 2026

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1 min read

How 10 Million-Dollar Agencies Actually Use YouTube

Why businesses doing $1M/month use YouTube completely differently than the ones doing $100k, and how to place it in your funnel.

Braden Ricchini
Braden Ricchini
3 Months of Silence, Then 2 Calls in a Week

Aug 31, 2026

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2 min read

3 Months of Silence, Then 2 Calls in a Week

How we took a client from 3 months of zero booked calls to 2 calls in his first week, off a single video.

Braden Ricchini
Braden Ricchini
Insane Claude Code Use Cases for YouTube

Aug 28, 2026

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1 min read

Insane Claude Code Use Cases for YouTube

The 11 best ways we use Claude Code to run our entire YouTube process in a fraction of the time.

Braden Ricchini
Braden Ricchini
How To Actually Position A B2B YouTube Channel

Aug 27, 2026

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2 min read

How To Actually Position A B2B YouTube Channel

Before we script anything, we pick the one keyword the entire channel gets built around.

Braden Ricchini
Braden Ricchini
You'll Never Replace Ads With YouTube

Aug 26, 2026

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2 min read

You'll Never Replace Ads With YouTube

99% of business owners would ROI from YouTube even if it booked them zero calls

Braden Ricchini
Braden Ricchini
Treat YouTube Like It's Paid Traffic

Aug 25, 2026

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2 min read

Treat YouTube Like It's Paid Traffic

You'd never run cold email with a weak offer, so why do it on YouTube?

Braden Ricchini
Braden Ricchini
He Booked A Call Before We Posted A Single Video

Aug 24, 2026

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2 min read

He Booked A Call Before We Posted A Single Video

A new client had 100+ videos and almost no calls. We booked one in the first week without filming anything.

Braden Ricchini
Braden Ricchini
I Asked Claude To Write Me A YouTube Script In 10 Minutes

Aug 21, 2026

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1 min read

I Asked Claude To Write Me A YouTube Script In 10 Minutes

I recorded myself using Claude to turn a rough idea into a camera-ready B2B script in under 10 minutes.

Braden Ricchini
Braden Ricchini

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