Heyoo, it's Braden.
One of our client videos just did 100x its channel average.
The idea wasn't clever. It was a funnel breakdown of a supplement brand.
The packaging did 99% of the work.
That’s why we'll go over:
Why the idea was the boring part of this video
The two title split tests we ran, and the four validation points that picked the winner
The one thumbnail variation we never had to change
And if you want us to package your videos like this, book a call here →
The Actionable Takeaway
Before you commit to your next title, run two checks. Takes about 10 minutes.
Find one outlier from the last three months using the same title structure you're about to use.
Not "this worked great in 2024."
The last three months.
Then ask whether your version widens or narrows the TAM.
"The art of winning in e-commerce" is a much wider door than "how to scale a subscription brand."
Same video, bigger room.
And when you get to the thumbnail, do the same thing
The Idea Was the Boring Part
The video was a funnel breakdown of one of the best supplement brands in the space.
We dove deep into their funnel, analyzed what was actually working, and showed it in depth.
That's the whole idea.
Nothing novel or clever
Yet, it still did 100x its channel average.
Because the idea gets you in the door, but packaging is 99% of the game.
Two Titles, Four Validation Points
We had two split tests ready to go.
The first was "How to scale an e-commerce brand so fast it feels illegal."
Our validation point there was a recent outlier from the past three months, plus the fact that this structure has resurfaced over and over for two years now.
The second was "The Art of Winning in E-commerce."
That one had four things behind it:
A channel with only a few thousand subscribers hit 70,000 views on "The art of winning in business" within the last two weeks
The "art of" structure has been performing across the board for six months
The TAM sounds significantly wider, and a lot less jargony
Now, the second title performed much better.
But, the first title wasn't unproven.
We'd already gotten a 10x outlier on "How to scale subscription brands so fast it feels illegal" for him.
It just had less room left in it.
We ran the "art of."
Because anybody doing $600 million a year is winning their industry, and everybody wants to know how they did it.
One Thumbnail, Zero Changes
We only made one variation.
We usually have several in the pipeline. This one worked so well we never touched it.
The concept came from adjacent to the niche.
There's an e-commerce branding video that did a couple hundred thousand views showing a cool hand sanitizer sitting on a store shelf, surrounded by boring ones.
(Shoutout to whoever runs their channel, great packaging)
So we did the same thing with the supplement, flanked by two of its direct competitors right there on the shelf.
Then we added the price tag, because that's what your eye expects at a grocery store. We put $600 million on it.
That's what the brand does in annual revenue.
Instant dream outcome.
Now, a price tag creates curiosity but it doesn't close the loop.
So we needed text, and we went with "Money Glitch" because it had already worked in a completely unrelated make-money-online thumbnail.
Read together, the thumbnail is telling you that this brand used a money glitch to scale to $600 million.
And that's exactly what the video answers. What is it, how did they do it, and how do you implement it yourself.
How We Can Help You
→ Book a call here» if you want us to package your videos like this one
→ Watch me build a channel's titles and thumbnails from scratch here»
→ Unlock our FREE YouTube scriptwriter + a $15k funnel breakdown here»
Talk soon,
Braden