Should You Promote Your YouTube On Other Platforms?

What's up, it's Braden (again).

Probably one of the most common questions we get: "Should I push people from my other platforms onto YouTube?"

Short answer: yes. But only if they'd have clicked the video anyway.

Here's what we'll go over:

And if you want us to build a channel that doesn't need outside traffic to work, book a call here →

Before you post that link anywhere, run one test.

Ask whether that audience would have clicked this video on their own (without you asking them to.

A clear yes means push.

Anything short of a clear yes means leave it alone. A small warm push beats a big cold one every single time.

Because pushing the wrong audience to a video will basically kill your channel over the long term.

Say you've got 100,000 LinkedIn followers who read your cold email posts every week.

Then you post a video about cold email

You should push them there because they want that exact thing. There's a real chance they watch it, like it, and stick around.

Now flip it.

You've got a B2C audience and you're pushing a B2B offer.

Sending them is worse than sending nobody.

And here's how the algorithm actually reads it.

When a video is fresh youtube is running a test. Do people click this? How long do they stay? Do they finish it? Do they come back for another one?

Every viewer you send is a data point in that test.

And wrong-audience viewers click out of loyalty to you, not interest in the topic.

They open it because you asked, give it 20 seconds, and leave.

YouTube reads that as "the people who see this don't want it" and quietly stops showing it to anybody.

Plus your first few hundred viewers set the baseline for everything that follows.

So you taught the algorithm the wrong lesson about who this video is for.

A lot of people lean on external traffic like it's the plan.

(It isn't)

But it is genuinely good at one thing.

It generates the early signal that gets YouTube pushing you into browse and suggested.

On a brand new channel with no history, that's real.

You're giving the algorithm something to work with instead of nothing.

But browse is where the compounding lives. That's the traffic that shows up while you sleep, six months after you posted.

External traffic doesn't compound.

You spend that audience once and it's gone.

So use it to get the engine started but don't expect it to keep the engine running.

Because if the video only works when you push it, you don't have a video that works lol.

LinkedIn teaser posts. Cut the 45-second intro out of the video and post it as the hook. This one's been working really well for us lately.

LinkedIn giveaways. Same mechanic, different bait, and you pick up emails on the way through.

X and Instagram: stories. That's the lane on those two. Don't overthink it, just use them as much as you can.

Newsletter, two ways. Either send a letter that's just "go watch this" when the video is genuinely more valuable than anything you'd write that day. Or work your videos into the letters you're already sending, at the end or inside the topic itself.

The pattern across all four: you're pointing warm people at something they already asked for.

→ Book a free strategy call here» and we'll see if we can help you do something similar

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Talk soon,

Braden