Heyoo, it's Braden.

Today I want to break down how we helped a channel with 400 subscribers book a sales call with a $2M business (and closed a $5k deal).

Here’s what we’ll cover:

And if you want us to build this for your channel, [book a call here →]

If you have a very specific niche that you target, start off by keeping your videos broad (if you’re starting from zero).

For example:

The premise here is that all of the second options shrink the TAM significantly.

This is fine once you have some traction.

But when you’re just starting out, I’d keep the gates open to build momentum and slowly switch your positioning.

When this client came to us, he had zero presence on YouTube.

No channel. No subscribers. No videos.

Just a strong service and a list of results he'd gotten for clients.

Three months and 12 videos later, he booked a call with a SaaS company doing $100-200k a month.

Which led to him closing a $5k deal

Now I wanna break down the system behind it.

The first thing we established was a healthy content mix.

Not strictly chasing views.

Not only posting case studies and trust-building content.

A balance of top of funnel videos to introduce the channel to new people, and authority-building videos to convert the ones already watching.

Top of funnel gets people in the door.

Middle and bottom of funnel content is what they find when they go looking.

That combination is what makes a channel work at 400 subscribers.

You don't need a massive audience.

You need the right content waiting for the right people.

One of the most important decisions we made early on was how wide to position the top of funnel videos.

This client helps SaaS companies specifically.

So, the instinct is to target SaaS in every video.

But if every video is strictly about SaaS, the total addressable audience on YouTube is small and the algorithm has very little to push it to.

So we went slightly wider on the TOF content.

Broader topics that still attract SaaS founders and B2B operators, but with enough reach that the algorithm can actually do its job.

And some people may say that this attracts the wrong people.

But, here’s how I think about it:

A video with 1,000 views might have 100 SaaS companies in the audience while same video positioned too narrowly might hit 100 views with 20-50 of the right people.

You want the 1,000 view version because you can still convert the right people out of that larger pool with your scripting.

Now, even with views coming through the channel, we had to focus on conversions.

So every single script was built to turn viewers into paying customers.

That means two CTAs in every video.

A mid-roll at around 30% through pushing viewers to book a call.

An end-of-video CTA directs them to a relevant next video to keep them in the ecosystem.

The mid-roll catches the people who are already convinced.

The end CTA keeps everyone else watching, getting a step closer to booking a call with every video they finish.

Do that across 12 videos consistently, and you have yourself a funnel.

→ [Book a call here» if you want us to build you a YouTube channel that books 20 calls/month]

→ [Watch how to book 15 calls per month from YouTube in this video»]

→ [Access a 50+ page guide on how to find YouTube ideas that actually generate leads here»]

Talk soon,
Braden