Heyoo, it's Braden.
And today I wanna run through how we helped a client book 31 sales calls in a single month from their YouTube channel
Quick read. Inside:
Why a 16k subscriber channel was quietly bleeding traction
The one gap we found that unlocked everything
How we took advantage of the gap
And if you want to see if we can help you do something similar, [book a call here →]
The Actionable Takeaway
If you haven’t already, start posting case studies directly to your channel.
They don’t have to be interviews or anything crazy, just position your video directly around a case study result.
Steal these titles:
I did XYZ to prove it’s not luck
Give me X minutes and I’ll teach you [achieved result]
How I [achieved result] so you can copy me
These will be some of the highest converting videos you can post since you’re maximizing social proof
31 Calls in 30 Days
This one is a little different from the typical case study we share.
Most of our clients come to us starting with no channel, no subscribers, no data to work with.
This client was the opposite.
He already had 16k subscribers on YouTube and was booking around 20 calls a month directly from the platform.
By most standards, that's a channel that's working.
But something was off.
The Situation
He was burning out on content.
Planning videos, strategizing topics, scripting everything out and he was tired of it.
You could see it in the output.
Low effort loom recording after low effort loom recording, his channel was slowly losing the traction it had built over two years.
That's when we partnered up.
Strategizing for the Channel
Usually when we take on a new B2B client, we don't have much data to work with.
We're looking at competitor channels, outlier videos, and market research to figure out where to start.
This case was completely different.
Two years of content and hundreds of videos meant we had a mountain of data to analyze before we even looked at what competitors were doing.
So that's exactly where we started
We found one video type that was consistently outperforming everything else.
But more importantly, we found a gap.
A clear hole in the strategy that he hadn’t pulled on yet.
Finding the Gap
The missing piece was case study breakdowns.
He gets strong results for his clients, but because of NDAs, he'd avoided making videos about them.
How do you angle the title without revealing too much?
How do you present the results?
What needs to be blurred in the edit?
It felt complicated, so he just didn't do it.
That was the lever.
We took over the entire process.
Figured out the angles, handled the presentation, made sure editors blurred everything that needed to stay private.
Suddenly a content type he'd been barely touching became one of the most powerful tools in his strategy.
Now, we couldn’t just solely rely on case study breakdowns.
We implemented a healthy cadence of → TOF/MOF/BOF/MOF
In simple terms, this means 3 out of the 4 videos we post are to nurture the audience he already has (20k+ subs) while 1 video is to attract new people
How We Can Help You
→ [Book a free strategy call here» and we'll see if we can help you do something similar]
→ [See how we helped another client book 15 calls in 30 days with 600 subscribers here»]
→ [Check out my YouTube channel where I break down this stuff more in depth here»]
Talk soon,
Braden