Hey, it's Braden 👋
Today we're breaking down the 3-step system we used to book 15 calls in 30 days on a channel with under 800 subscribers (see proof here)
Here's what's inside:
Why your funnel determines how you should use YouTube
The ideation system that repeatedly books calls
The easiest packaging strategy you can use for every video
Access a FREE 45-minute masterclass on the 8 things you need to book calls from YouTube here»
Piece of Advice
The easiest way to create thumbnails and titles is to take concepts that worked for others.
You can create them from scratch, but it will take much more research/energy for you to come up with something that works.
And, as a founder, that’s not your highest leverage point.
So, instead, do this:
Research 20 creators in a similar niche as you
Sort by their most popular videos
Once you come up with an idea, find which of those popular videos has packaging you can replicate for your idea
Reformulate the packaging to fit your video
The 3 Step Strategy
Step 1: Figure Out Where YouTube Fits
To start seeing results as fast as possible, we want to leverage YouTube into what’s already working.
And there are three scenarios I commonly see.
Full funnel running (Paid Ads, Cold Outbound, LinkedIn/Twitter Content)
If this sounds like you, use YouTube as a bottom-of-funnel conversion point.
Post case studies and objection-handling videos.
You have the traffic, YouTube is just where they go to trust you enough to book.
Cold outreach only (Cold email/LinkedIn DMs, etc)
If this is your situation, split your content 50% reach-focused, 40% trust-building, 10% social proof.
The goal is to build an audience AND build trust across your cold outreach
One strong social channel (100K followers on IG/LI/Twitter)
Although this is usually less likely, if this is you, drive that existing audience to YouTube.
You can do that with pinned posts, bio links, and even giveaways
Step 2: Build Your Content Bucket Framework
Think of ideation like a tree.
You have your core service at the top.
Then you have three to five broad topic buckets underneath.
And within each bucket, the specific topics that become actual video ideas.
Cold email example:
Deliverability → Copy → Follow-ups → List Building
Copy would turn into: subject lines, CTAs, the full script, etc.
This does two things.
It makes ideation extremely easy to visualize and run through
It creates a repeatable system where you know what topics perform best
Step 3: Package With the Outlier Theory
Every channel has a baseline view count.
An outlier is a video that blows past it by 10x or more because it tells us something about the packaging connected with a much wider audience.
So, we find those in adjacent niches and adapt them.
(Here’s a video breakdown of the outlier theory [LINK])
Real example:
"I Tried Dropshipping For a Week (Raw Results)" had millions of views.
We turned it into "I Tried Sending 50,000 Cold Emails in a Week (Raw Results)" for a client and got 20k+ views.
Ultimately, helping us book 15 calls in 30 days.
Now, there are two ways to go about the outlier theory
Find outliers with VidIQ, sort by publish date, look for anything 10x or above.
Just keep a list of channels in an adjacent market and analyze them daily
The important part is to adapt, don’t copy.
How We Can Help You
→ [Book a call here where we will map out your marketing funnel and see if YouTube is the right move]
→ [Watch our outlier theory breakdown]
→ [Watch how we helped a client go from 0 to 15 booked calls/month on YouTube]
See you in the next one,
Braden