F*ck it. Here's Everything We Did To Blow Up This YouTube Channel

If you wanna blow up a YouTube channel that actually generates leads, this is for you

Im walking you through how we took a client from 150 subscribers to 3,500 subscribers in 90 days.

And how it helped us generate 10 booked calls within a single week

No paid ads. All organic.

Not to mention the niche is extremely saturated (e-commerce marketing).

So, if anything, the odds were stacked against us.

A small account from a founder with no social presence anywhere else, starting from 150 subscribers.

How did we do it?

Well, that’s what we will be covering here.

Note that this is not like my typical newsletters. This will be extremely in-depth.

So if you end up enjoying it, reply back and let me know because I’ll do them more often

Let’s dive into it

Now, the best place to start with something like this is breaking down the actual strategy behind the channel.

When Noah first came to us, he was literally at 150 subscribers and had no momentum going into our partnership.

The first thing we knew we had to do was find a way to get the snowball rolling as soon as possible.

The issue with a channel like this is that it has no audience equity.

What I mean by that is it has no recurring audience that’s actually invested in him as a person or in what he’s posting.

Take, for example, one of our clients, Aaron Shepherd.

He has 4,500 subscribers now, has been posting consistently for a year and a half, and has an audience of raving fans.

Those people are always ready for whatever he posts next.

In Noah’s case, nobody knows him, which means we’re fighting an uphill battle.

What we have to do is focus on two things:

First, for positioning, we have to think about what Noah is an expert in that will allow us to be in the top 1% of his space.

At first we said, “Okay, let’s dive into email marketing,” and as you can see, it wasn’t bad.

Our first video did significantly better than his other ones, which is great, but I’ll get into how we pivoted in a little bit.

Because this was NOT going to get us to where we needed to be.

Either way, you should know that the overall content strategy at the beginning of a channel like this was to lean heavily into top-of-funnel concepts.

You’ll see videos like “I asked Claude Design to make an e-commerce email in 15 minutes” or “How to dominate the new era of email marketing in 11 minutes or “the art of designing boring e-commerce emails.”

These are more top-of-funnel topics, as opposed to something like, “Hey, here’s how to decrease your churn and increase your LTV.”

That was our positioning, and that was the content strategy.

As I said, some of that shifted over time, which brings us to the next pillar.

Now that we were four videos in, we knew we had to keep testing

We started bringing in some higher-level concepts.

For context, Noah used to run his own e-commerce brands and has a lot of insight into growth strategy overall, so his expertise goes beyond email marketing.

We thought, “Okay, can we capture 10 times more of the TAM by talking to literally everybody in e-commerce marketing?”

The filters we ran that through were:

As you can see from the next set of ideas, we did two wider videos and then one email video to keep things within that ecosystem.

The two wider videos significantly outperformed the email one.

That validated the idea that we could go outside his TAM and still have strong appeal in the market, so we doubled down.

From there, we got a video with 285,000 views, one with 26,000 views, and one with 57,000 views.

That brings us to the packaging for each of these.

We had the positioning figured out and the content strategy in place, so the next piece was the packaging strategy.

I’m going to go over our main winner here and how we found it.

Now this was our main confirmation point:

“The Art of Winning in Business” by Christian Schuette.

When we found that video, we said, “Okay, this is an extreme outlier for his channel.”

He only had a few thousand subscribers at the time, and we already knew the wide TAM was working for us.

So we simply repositioned it as “The Art of Winning in E-commerce.” That simple.

That said, I’m not a huge fan of the title or the thumbnail he used for Noah specifically.

We could have used that thumbnail, but a lot of people in his space already have.

Take somebody like Chase Chappell. He’s already used that thumbnail, so if we copied it directly, it wouldn’t have worked.

People are already on it, and that’s why this isn’t an easy industry to be in. It’s quite saturated.

So we took a step adjacent to what these people were doing and found an outlier in the branding space.

It was still somewhat D2C-oriented but a little different.

It wasn’t from a main competitor, but it validated both the claim and the wide market appeal.

The last part of the packaging is the actual text on screen and the graphic we chose.

For the text, we found something in a completely different industry, the make money online/Claude space, from a guy named Jakub Papert.

He had a thumbnail with the word “money glitch” on it.

Since winning in e-commerce really just means making the most money, that text backs up the claim, so that’s what we went with.

That brings us to the graphic that validates the claim.

We put AG1 in the middle and two of its main competitors on the outside.

You might be thinking, “Okay, you’re just using AG1 because it’s a good business,” but that’s not really the case.

There’s a specific reason we used AG1.

We found a validated video that had already worked in this space, so we knew that specific brand has broad market appeal on YouTube.

Next, we added two of its competitors.

As you can see, on the left we have Bloom, and on the right we have Grüns.

Once again, these weren’t random choices.

We could have picked any greens supplement competitors, but for Grüns, we saw this video from Ryan Daniel Moran that completely popped off for him and did extremely well.

The second one is Bloom, which doesn’t have as much broad market appeal, but it does have market sentiment.

What I mean by that is Bloom is being talked about a lot on YouTube by business owners right now because its founder, Greg Lav, is absolutely blowing up.

As someone who’s deeply involved in this space, I had a good feeling that Bloom would be really well received by the audience.

I could sit here and go through everything else, but that’s the high level of how this worked.

The only thing we didn’t cover is how it ended up booking us calls.

Stick around for my next newsletter, where I’ll give you more insight into what the backend funnel should look like on a B2B channel.

Seriously though, let me know if you want to see more of this, reply back with “YES” and I’ll do them more often

See you soon,
Braden