Hey, it's Braden 👋
Today I’m explaining the exact CTA system we use on every single video and why getting this right is one of the highest leverage things you can do for your channel.
Here’s what’s inside:
The two types of CTAs every video needs
The three outro variations and when to use each one
How to make every CTA feel like the natural next step instead of an ad
And if you want us to build this out for you, [book a call here →]
The Actionable Takeaway
To keep things simple, use these two call-to-actions in every video.
Mid roll CTA about 30% through the video, driving viewers to book a call
End video CTA driving to a video that’s a full breakdown/course/system/etc
If you want to see examples, access our CTA cheatsheet here»
The CTA System We Use
A CTA should never feel like an ad.
It should feel like the obvious next step.
Meaning it should be so natural that the viewer barely registers it as a pitch.
When it's done right, people click because it makes sense given everything they just watched.
When it's done wrong, it breaks the flow, feels salesy, and kills the trust you just spent 10 minutes building.
Here's the system we use to make sure that never happens.
The Two Types of CTAs
Every video gets two CTAs.
One mid-roll, one outro.
They serve completely different purposes, and they work together to catch every type of viewer regardless of where they are in their decision-making process.
Type 1 — The Mid-Roll CTA
The mid-roll goes 30-50% into the video, right after you've delivered a clear win or finished a key section.
It’s early enough that most people are still watching.
But also late enough that you've already delivered real value and earned the right to ask for something.
Now, it needs to do four things in about 10-15 seconds.
Reframe the value — remind them that what you just taught works.
Add the constraint — but it takes time, it's hard, or there's risk involved in doing it alone.
Offer the shortcut — book a call.
Then drop one or two credibility statements
This catches the people who are already convinced.
All you have to do is give them a path to act on it now instead of making them wait until the end.
Type 2 — The Outro CTA
The outro is for everyone who made it to the end.
And at this point, they watched the whole thing, which means they're engaged, they found value, and they're open to the next step.
The question is which next step makes sense for them.
That's where the three variations come in.
The Book-a-Call Outro is for videos that are strongly tied to your offer and where the viewer is likely ready to act.
These are your BOF videos — case study breakdowns, results-based content, process walkthroughs.
The viewer has seen enough proof so you can push them straight to a call.
The Next Video Outro is the most commonly used.
It's for when the viewer needs more belief, more proof, or a broader understanding of the system before they're ready to buy.
Send them to a related video that moves them one step further down the funnel.
Keep it quick and frame the next video as the thing that completes what they just learned.
The Hybrid Outro is for when both make sense and you want to catch both types of viewer in one outro.
Give the ready ones a path to book.
Give everyone else a video to watch next.
Use this on super long videos (30-45min+) because they may just be the warmest viewers you’ll ever get and you don’t want to waste them.
That's how you turn a single video into a funnel.
How We Can Help You
→ [Book a free strategy call here» and we'll see if we can help you]
→ [See how we helped another client book 15 calls in 30 days with 600 subscribers here»]
→ [Check out my YouTube channel where I break down this stuff more in depth here»]
Talk soon,
Braden