Heyoo, it's Braden 👋

28 subscribers. 4 videos. One call booked with a 7-figure business.

And today I'm breaking down exactly how we did it so you can book calls from YouTube as fast as possible

We’ll cover:

And if you want us to build this out for you, [book a call here →]

Before you post another video, set up these three things on your channel right now.

First — put your booking link in the first line of your channel description so it's visible without anyone having to click "show more." Most people bury it.

Second — make sure your banner, profile picture, and about section speak directly to who you help and what outcome you deliver. Not "I help businesses grow." More like "I help B2B SaaS founders book 20 sales calls/month through YouTube."

Third — plan your next four videos with this split in mind: two top of funnel videos on broad topics that get views, and two middle of funnel videos that go deep on value and build trust with people already aware of their problem.

These will ensure the attention you're getting isn’t wasted.

Most people launching a YouTube channel make the same mistake.

They either chase views with content that's too broad and attracts people who will never buy, or they go straight into case studies that nobody clicks on.

Both approaches kill momentum before the channel ever gets going.

Which is exactly why you hear people say stuff like “Content is a long term game” or “YouTube is a slow burn”

Now, while I do think you should be patient, we’ve found a way to start getting real results within 60 days.

Here's what we do instead.

The goal from day one is a healthy mix of top of funnel and middle of funnel content.

Top of funnel videos speak to a wide audience.

Broad topics, curiosity-driven titles, lower friction.

These introduce the channel to new people and build the audience you'll retarget with trust-building content later.

Middle of funnel videos go deeper.

Case study breakdowns, process walkthroughs, authority-building content.

These convert the people who've already found you into prospects who are ready to book.

When you're just starting out, we typically run something close to a 3:1 ratio

That’s three broad top-of-funnel videos for every one middle-of-funnel piece.

You need views first.

However, when it comes to top-of-funnel videos, most people target too narrowly too soon.

If you run a YouTube agency for SaaS companies, your instinct is to make every video about SaaS.

But if a video only speaks to SaaS founders, your total addressable market is tiny and the algorithm has a lot less people to push it to.

A video with a slightly wider angle might hit 1,000 views with 100 SaaS companies in that audience.

The same video positioned strictly for SaaS might hit 100 views with 20-50 of the right people.

Now, I am all for niching down.

But, when starting out, you want to build trust with the algorithm and create a recurring audience

So, we try to get views first and THEN sweep up our recurring audience with case studies and high-converting videos.

Which brings us to the last step.

Every single script needs to be designed to convert.

This way, you’re taking advantage of every viewer you’re working so hard to get.

The way we do it is with two CTAs built into every video.

A mid-roll CTA at around 30% through the video that pushes viewers to book a call.

And an end-of-video CTA that directs them to a relevant next video.

The mid-roll catches the people who are already convinced.

The end CTA keeps everyone else in the ecosystem binge-watching, building trust, getting warmer with every video they watch.

That second CTA is what makes the channel compound.

Someone who watches three or four of your videos back to back is not a cold lead anymore.

By the time they book a call they already know your process, they've seen your results, and they show up ready to go.

That's how a channel with 28 subscribers booked a call with a seven-figure business in its first month.

Get some views, nurture those viewers, and then convert them with your CTAs.

→ [Book a free strategy call here» and we'll analyze your marketing funnel to see the best launch strategy for your channel]

→ [Access our full YouTube launch strategy checklist here»]

→ [See how we've applied this system in video format here»]

Talk soon,
Braden