Heyoo, it's Braden.

Most B2B creators fall into one of two camps when it comes to analytics.

They track everything and spend more time in the analytics tab than actually making content.

Or they track nothing and just post and hope.

That’s why I'm breaking down the exact metrics we track, why they matter, and how to actually analyze them without losing your mind.

You’ll read about:

And if you want us to handle all of this for you, [book a call here →]

Set one day per month to sit down and review your analytics.

When you do, pick 1-3 things to improve based on what you find, whether it’s better thumbnail concepts, stronger introductions, or different video topics.

Then go all in on those for the next month and repeat the process.

The key here is to NOT over analyze.

Get videos out and slowly improve over time.

P.S. - If you want the entire analytics guide completely for free, grab it here»

Without a feedback loop, you're flying blind.

A hundred videos posted with no data to learn from is a hundred guesses.

But even a handful of videos analyzed properly will tell you what's resonating, who's watching, and whether your content is actually moving people toward a call.

The goal isn't to obsess over numbers.

It's to improve 10x faster than you would by just posting and hoping.

1. Click-Through Rate (CTR) CTR tells you how well your title and thumbnail are converting impressions into views. For B2B, target 4-6%. Consistently under 4% means your packaging needs work.

2. Average View Duration (AVD) AVD measures how long people watch before leaving. There's no universal benchmark because it varies by topic and niche. The most useful signal: if a video has low views but high AVD, the topic is strong but the packaging is weak. Remake it with a better title and thumbnail.

3. Views This is simply total views per vid. The goal is growth month over month. If views aren't climbing, dig into the other 8 metrics to find out why. More views within your ICP means more potential calls.

4. Traffic Sources This shows where your views are coming from like browse, search, suggested, and external. If a search-based video isn't ranking on search, adjust the packaging to be more keyword-heavy. If a browse video isn't hitting the browse feed, make it more curiosity-driven.

5. Booked Calls The only metric that actually pays the bills. Getting views but no calls? Post more BOF content. Getting no views and no calls? You need more reach before you can convert.

6. Retention Graphs Shows exactly where viewers drop off or stay engaged. Don't obsess over every dip. Look for spikes because those tell you what your audience cares about most and what to make your next video about. Focus most on the first 30 seconds and aim for 60%+ retention there.

7. End Screen CTR Measures how many viewers click through to the next video at the end. Target at least 10% as a channel average. Below 8%? Improve the pitch in the last 30 seconds. We usually push a BOF video here — the more people who watch it, the more solution aware they become.

8. Audience Demographics Who's actually watching — age, location, device. If traffic is coming from low income countries, post more sophisticated topics. If the audience skews too young, rethink the type of content you're making. You want potential clients watching, not people learning about your industry for the first time.

9. Top Videos Which videos are consistently driving traffic over the last 30-90 days. Check monthly and look for patterns like topics, formats, structures. If an old video keeps performing, remake it with better packaging or expand sections of it into standalone content.

Here's the process.

Post 4-8 videos per month.

Once a month, sit down and review all 9 metrics.

Look for patterns, identify what's working and what isn't, and pick 1-3 things to focus on for the next month.

Maybe it's hiring a better thumbnail designer.
Maybe it's improving your introductions.
Maybe it's cross-validating your ideas before you record.

Whatever it is, go all in, and then review again next month.

However, understand this data won’t be very useful until you have 15-20 videos posted.

Until then, keep posting, keep reviewing once a month, and keep making small improvements each cycle.

→ [Book a free strategy call here» and we'll map out your content system]

→ [See how we've applied this to book 15 calls in a single month here»]

→ [Watch our full video breakdown of ideation, packaging, and scripting here»]

Talk soon,
Braden