Hey, it's Braden 👋

One of our clients just closed $36,000 in a single month from YouTube.

(he has less than 2k subscribers)

Here’s what I wanna cover:

And if you want us to build this for your channel, [book a call here →]

Map out your next 4 videos and force some sort of premium positioning into 2 of them.

This will allow your content to speak directly to higher-level business owners rather than attracting tire-kickers

Some examples:

It’s quite literally that simple.

Ten months ago, this client came to us with zero presence on YouTube.

(and very little presence anywhere else)

No channel. No subscribers. No content.

Just a strong service and a list of results he'd gotten for clients.

This month he closed $36,000 from YouTube.

And it’s not like he needed hundreds of thousands of subscribers to do it.

He literally has less than 2,000.

So, even if you’re at complete zero, seeing results like these is not too far away.

And that’s exactly why I wanna break down how we did it.

The structure we run for this client is simple and we repeat it every single month.

Video 1 — TOF. Video 2 — MOF. Video 3 — TOF. Video 4 — BOF.

Top of funnel videos do one job — get the channel in front of new people.

Broad topics, curiosity-driven titles, built for cold traffic in the browse feed.

These are the videos that grow the audience and feed everything downstream.

Middle of funnel videos nurture the people who've already found the channel.

They're more aware of their problem, more solution aware, and they need depth and proof to keep moving forward.

This is where we start building real trust.

Bottom of funnel videos are the closers.

Case study breakdowns, results-based titles, premium positioning.

Built specifically for the people who are sitting on the fence and need one more reason to book.

That 1-2-1-1 rotation keeps new people entering the top of the funnel every week while the MOF and BOF videos convert the ones who are already warm.

About halfway through working together, we made one change that moved the needle more than anything else.

We started leaning heavily into premium positioning on every MOF and BOF video.

What that means is every middle and bottom of funnel video now leads with some form of monetary value or his best client results.

A specific revenue number in the title.
A case study result in the thumbnail.
A bold claim about what the strategy actually produces anchored to real proof.

This does two things.

It attracts prospects who are already thinking at a high level.

And it repels the wrong people before they ever click, which keeps the call quality high.

This way, we can start to resonate with higher quality business owners.

After all, winning on YouTube as a B2B business is all about positioning.

→ [Book a call here» if you want us to build you a YouTube channel that books 20 calls/month]

→ [Watch how to book 15 calls per month from YouTube in this video»]

→ [Access a 50+ page guide on how to find YouTube ideas that actually generate leads here»]

See you in the next one,
Braden