Hey hey, it's Braden.

One of the most common questions I get is, “Will YouTube work for my niche?”

And in this newsletter, I’m gonna answer it

Here’s what’s inside:

And if you want us to figure out the right approach for your specific niche, [book a call here →]

If you’re in a very specific niche, take a step back and position yourself within a broader niche.

For example:

Overall, instead of saying “YouTube doesn’t work”, you need to ask yourself “How can we make YouTube work despite X issue?”

That’s where the money is

Short answer is yes.

But not in the way most people think.

Because when most people ask "will YouTube work for my niche?" what they're really asking is "will I get views?"

And for some niches, the honest answer is no.

If you sell PLM software to fashion brands, your total addressable audience on YouTube is not large.

So, naturally, views will not be as high as others.

But that has nothing to do with whether YouTube can help you close more deals

The businesses that get this right stop measuring YouTube like a B2C channel.

A video with 200 views that books 3 calls at $12k each generated $36,000.

A video with 50,000 views that books nothing generated zero.

Which one "worked?"

For B2B, the only metrics that matter are calls booked and deals closed.

Everything else is vanity.

And once you accept that, the whole way you think about YouTube changes.

You stop trying to go viral.

You start thinking about who specifically needs to find this video and what they need to see to pick up the phone.

The reason YouTube feels like it "won't work" for certain niches usually comes down to positioning.

Take CRM management.

If someone came to me and said their entire service is CRM management, I'd tell them we can't build a channel strictly around that.

The audience is too small and the topic on its own doesn't generate demand.

But if we zoom out and position the channel around sales (how to close more deals, how to build a better pipeline, how to scale a sales team), now we have a real audience.

And within that content we can position CRM management as the solution.

Same service.

Completely different reach.

That's the move for any niche that feels too small or too dry.

Find the wider problem your service solves and position around that first.

For clients where views are genuinely harder to come by, we treat YouTube differently from the start.

We run a 1 in 4 ratio — one video per four goes wide enough to actually reach a meaningful audience, even if it stretches slightly beyond the core ICP.

The other three are heavy on nurture.

Objection handling. Common questions. Fears prospects have before they buy.

We have a client right now selling product lifecycle management software to fashion brands.

Not exactly a mass market topic.

Their widest video is about AI clothing design tools and it's approaching 1,000 views.

Simply because we positioned it around something the fashion brand audience already cares about.

This gives us a recurring audience so our other videos can get some traction

The other videos on the channel?

They handle objections directly.

These aren't going to get thousands of views.

But when a prospect is on the fence before a call, they find exactly the content that addresses whatever concern is holding them back.

That's the real value of YouTube in a hard niche.

→ [Book a free strategy call here» and we'll map out your content system]

→ [See how we've applied this to book 15 calls in a single month here»]

→ [Watch our full video breakdown of ideation, packaging, and scripting here»]

Talk soon,
Braden