Heyoo, it's Braden.

You've probably heard the term "YouTube funnel" thrown around.

But most people couldn't actually tell you what one looks like, let alone build one.

Well, today I’m going to cover both.

Here’s what we’ll go over:

And if you want us to build this for you, [book a call here →]

If you want to implement this without overcomplicating it, simply rotate different types of videos within your strategy.

Follow this exact cadence.

And if you don’t understand what any of that means, keep reading :)

A funnel is just a system that takes someone from not knowing you exist to being ready to buy.

Every serious marketing channel has one.

And YouTube is no different.

Now, the mistake most B2B creators make is treating every video the same.

It’s the same style, same depth, and same goal regardless of where the viewer actually is in their decision-making process.

That's why they get views without calls.

Or calls with unqualified prospects.

Here's how a real YouTube funnel works.

Top of funnel is your widest net.

These videos speak to people who are problem aware but don't necessarily know who you are or what you do yet.

Broad topics, curiosity-driven titles, low friction.

The goal is just to get the right people into your ecosystem so you can nurture them with everything that comes after.

Middle of funnel is where trust gets built.

These viewers already know their problem and they're actively looking for solutions.

So these videos go deeper and are more specific, more valuable, and more directly tied to what you do.

This is where you start positioning yourself as the obvious choice without pitching hard.

Bottom of funnel is your closer.

Case study breakdowns, process walkthroughs, results-based content.

These videos speak to people who are basically ready to buy and just need one more reason to pull the trigger.

The audience is smaller but the intent is high.

The three stage funnel is the macro structure.

But inside each video there's a micro structure that determines whether it actually moves people forward.

Packaging is the first filter.

Your title and thumbnail decide who clicks.

The script is where the trust is built.

Your intro gives them a reason to keep watching.

Your body delivers on whatever the title promised.

The deeper they get into the video the warmer they become.

CTAs are how you move them to the next stage.

A TOF video should push viewers to a related MOF video so you can keep them in the ecosystem, keep them watching.

A MOF video can send someone to more content or give the ready ones a path to book.

A BOF video pushes straight to a call.

These are the types of decisions you can make when you know which stage of the buying journey your viewers are in.

→ [Book a free strategy call here» and we'll map out your content system]

→ [See how we've applied Hormozi’s Playbook to book 15 calls in a single month here»]

→ [Access our FREE YouTube Scriptwriting Guide here»]

Talk soon,
Braden