Heyoo, it's Braden.

Today I'm breaking down the exact process we used to package a video that hit 22,000 views and booked 15 calls in 30 days.

Here’s what we will go over:

And if you want us to handle this for your channel, [book a call here →]

Before you package your next video, try this:

Now, if it’s a bit unclear, keep reading, and you’ll see exactly how this plays out

Most people treat packaging like the last step.

They write the script, record the video, and then figure out the title and thumbnail at the end.

Which means they're spending 90% of their effort on the content and 10% on the thing that determines whether anyone ever clicks on it.

Sounds backwards, right?

That’s exactly why we build titles and thumbnails before we even make a video.

This way, we can spend our time on what actually matters.

Now, I wanna walk you through how that process actually works, using a cold email video that 22,000 views as the example

The first thing we do is look for what's already working.

In cold email, we kept seeing the same angle perform well across multiple channels.

Volume-based titles.

Different channels, different numbers, same concept.

That repetition is telling you the audience responds to that angle.

It doesn’t even matter why it works, we just KNOW that it works due to all the videos that performed will with it.

So we knew the angle to approach the video from.

What we needed next was a hook structure that could take it further.

This is where most people stop.

They find what works in their niche and copy it directly.

But if everyone in the cold email space is already doing the same titles, you're walking into a saturated format.

So we looked outside the niche for a hook structure we could borrow.

The title we landed on as the outlier was from a completely different creator.

"I Tried Dropshipping for a Week (Raw Results)."

Not cold email. Not even B2B.

But the structure was exactly what we needed.

The "I tried X for a week" format creates a built-in narrative arc.

There's a challenge, a timeline, and a result waiting at the end.

And the "(Raw Results)" shows this isn't a tutorial, this is what actually happened.

So not only was it a proven concept with over 1M views, but it followed all the core principles of a great title.

Next, all we did was take the proven niche angle and wrap it in the outlier hook structure.

"I Tried Sending 50,000 Cold Emails (Raw Results)."

The volume number pulls from what we know works in the cold email space.

The "I tried" framing and the raw results tag come straight from the outlier.

Neither one alone would have been as strong.

For example “I tried cold email for a week” would have been too vague and if we just did “Im gonna send 50,000 cold emails this week” then it wouldn’t have been intriguing

But, together they created something that felt familiar enough to click and different enough to stand out.

Now, we apply the exact same logic to the thumbnail.

From the outlier video we took the overall visual concept like the layout, the text, and the way the frame was composed.

Then we layered in what we already knew performed well for Aaron specifically and for other cold email accounts in the space.

In this case, a consistent winner in that niche when it comes to thumbnails is the Google Calendar as the dream outcome.

Because a packed calendar full of sales calls is exactly what the audience wants.

So we made that the centerpiece of the thumbnail.

The visual proof of the result, front and center, built into a concept borrowed from a proven outlier.

22,000 views. 15 calls. 30 days.

That's what happens when packaging is built from proof instead of guesswork.

→ [Book a strategy call here» and we'll see if we can help you do something similar]

→ [See how we helped a client book 15 calls in 30 days with 600 subscribers here»]

→ [Check out my YouTube channel where I break down this stuff more in depth here»]

Appreciate you stopping by,
Braden